This is an interesting study published by Procter & Gamble about the impact of cleanliness of office premises and stores on consumers’ and employees’ experience, and the correlated impact on morale, productivity and sales.

Some of the highlights:

Chain Store Atmospheric Study

 956 U.S. consumers

 Consumers age 16 and older

 Survey elements

– Passive elements (static aspect) of the store

– Active / interactive elements (stimulation)

– Cleanliness levels

 Conclusion: Cleanliness is the most important out of 13 aspects of store atmosphere


Cleanliness Study Quick Serve Restaurants (QSR)

 1000 respondents

 Ages 18-64

 Online panel of over 5 million users

 Past 90 days of 28 QSR chains

 20 aspects of cleanliness


  • Dining room tables/chairs: 64%
  • Bathroom toilet: 52%
  • Litter on tables or floors: 52%
  • Dining room floors: 33%
  • Bathroom floors: 26%
  • Service counter: 24%


HLW International LLP (Buildings, 1999)

In a study of 400 managers and employees, employees’ productivity levels were determined to be heavily influenced by the cleanliness of the office in which they worked.

The study found that cleaning has a very real and measurable value, specifically reporting a 5 percent productivity gain ($125,000) in a 100-associate office with an average salary of $25,000.


The entire study can be found here: